The slogan “Be cocky” is our rooster’s personality. He is young, brash and bold. A great representation of living your life in the moment. Not to be confused with arrogant, Be cocky is a kind of a call to action to all guys and gals to create your own path driven by past experiences and your transformation as a human being. Be cocky appreciates humility and at the same time allows you to give yourself a nice pat in the back for being a great dad, a great employee, great husband, whatever it is that one might just be great at. Life is too short for you not to give yourself these great rewards and talk about them amongst friends. It’s important to light one up and BE COCKY and don’t forget to always carry an extra stogie for a friend or stranger to enjoy. You will thank me for the advice.